UX DESIGNER with several years' experience in SaaS,  e-commerce, digital marketing and client relationship management, including time with leaders such as Amazon and Microsoft. I bring tremendous enthusiasm, team building, and discussion facilitation skills to IT development environments ensuring rich end user experiences and client satisfaction.

PROFESSIONAL EXPERIENCE

2013 - Present UX | DIGITAL MARKETING CONSULTING
Identify, define, and build product and software improvements through UX processes utilizing tools including but not limited to user and market research, persona creation, diagramming, wireframing and prototyping.

BARCLAYS CAPITAL - Assistant Vice President of User Experience Design - Dallas, TX                                                                                            Devise and implement User Experience design processes and standards as Lead User Experience Designer.                                                                  -Direct clients through user center centered design workshops to influence development of current and future Barclays products.                              -Translate market research and business requirements into engaging, user-centred solutions.                                                                                          -Perform user interviews, persona development, storyboarding, wire framing, prototyping, and usability testing for multiple                              corporate applications.                                                                                                                                                                                                                   
RUSSELL INVESTMENTS - Program Manager (contract) - Seattle, WA
Managed implementation of SiriusDecisions Campaign Planning Framework and conducted individual and organizational status reports.
-Performed interviews, surveys, and field research to develop effective campaign planning templates which increased team participation in planning exercises by 70%.
-Directed persona creation process for individual market segments.

PROWESS CONSULTING - Project Manager - Seattle, WA
Supervised 10-15 integrated and single-tactic marketing campaigns simultaneously directing writers, designers, vendors, and partner agencies.
-Co-developed low and high fidelity wireframes with graphic design team.
-Developed marketing personas with clients.
-Led internal and external status calls.

2012 - 2013 AMAZON - Vendor Manager - Seattle, WA
Performed competitive intelligence, customer research, and devised targeted digital marketing initiatives while implementing incremental UX improvements.
-Collaborated with Kindle creative teams to develop custom integrated marketing solutions for premium vendors and Kindle users.
-Devised marketing strategy, wrote copy, and developed landing pages for vendor campaigns increasing YOY conversions 14%.

2008 - 2012 MICROSOFT - Publisher Tools and Operations Manager - Redmond, WA
Conducted customer surveys, user research, and served as the front-line and dedicated point of contact for all operational questions and issues for more than 20 SaaS digital advertising clients.
-Increased client satisfaction 73% YOY by contributing to revision of system UI, providing client training and adhering to "high-touch" client service model.
-Led daily scrum meetings with operations and development teams.
-Tracked enhancement requests and system "bugs" in CRM system.

2005 - 2008 RAZORFISH - Account Manager - Seattle, WA
Managed client and vendor relationships, brand and product positioning, and simultaneous digital advertising campaigns.
-Conducted A/B and heat map studies to optimize landing pages and creative which improved overall click-through and conversion rates of Disney and TiVo campaigns 15% and 12% YOY.
-Managed development of creative assets, custom ad executions and microsites.

2003 - 2005 ZONES - Digital Merchandiser - Auburn, WA
Catalog and digital merchandising, production management, and vendor management.
-Developed product landing pages and performed competitive analysis.
-Approved low and high-fidelity web and print wireframes.

TOOLS
AxureRP, OmniGraffle, POP, Keynote, PowerPoint, Illustrator, Photoshop

SKILLS
Research, interviews, user testing, rapid prototyping, storyboarding, persona creation, user workflows, diagramming, agile and waterfall PM methodologies, IoT, understanding of HTML and CSS

EDUCATION                                                                                                                                                                                                                                2016 - User Experience Design Certificate - SOUTHERN METHODIST UNIVERSITY, Dallas, TX                                                                                       2014 - User Experience Design Certificate - GENERAL ASSEMBLY, Seattle, WA
2008 - Public Relations Certificate - UNIVERSITY OF WASHINGTON, Seattle, WA
2002 - B.A. Industrial Design - SAN JOSE STATE UNIVERSITY - San Jose, CA