ABOUT
I've had an unconventional career path and this is precisely why I have such strong opinions about human-machine interaction.
I received my undergraduate degree in Product Design and shortly after graduation, I had the opportunity to put my client service skills to the test at some of the largest technology companies in the world. I've launched and tested campaigns for clients such as Disney, and TiVo while working at Razorfish, an interactive advertising agency, and I've worked along side teams of developers and clients at Microsoft and Amazon, fine-tuning their various SaaS advertising and e-commerce platforms.
Applying what I learned from rigorous industrial design coursework to the digital marketing projects and initiatives I have been fortunate to work on has given me a unique perspective regarding user experience. From the vantage point of non-design focused teams looking specifically to ship a product and/or garner conversions, its through incremental changes and continued research that UX and I have been able to make a difference.
Perhaps the biggest assets that I bring with me to every project are the personality traits that I was born with. I am an extremely curious person and the only way to provide users with wonderful experiences is to be curious about them and the world, specifically their world.
I also constantly seek opportunities to educate myself through numerous mediums because as society changes so must the products and services that we use.
While UX may be the professional love of my life, automobiles, aviation, and design of all disciplines are without a doubt constantly tugging on my shirtsleeve and coaxing me to come out and play when I have free time. Aside from the sensation of outright speed and the thrill of acceleration, both of which cause me to giggle incessantly (but only if I'm driving or spectating because I get remarkably motion sick), I enjoy reading, the outdoors, and indulgent pop culture. I feel lucky that my hobbies and professional passion complement one another, and very nicely at that!
I sincerely look forward to getting to know you, and sharing more about my unique professional background and passion for User Experience Design.
Sydney Witt
User Experience Designer