The modern kitchen has changed from a workplace to a gathering place. Cooking is now a full fledged hobby for millions with television and content channels dedicated specifically to its purpose.  The enthusiast chef will spend for the right too
The shark is a sinister but beautiful creature.  Every fin, gill, and surface has a function and with multiple rows of teeth, they certainly know how to chew their food!
A premium compact food processor with tremendous style.  Fun and modern,  it pulls key styling inspiration from an imposing figure and places those elements into the modern kitchen aesthetic with bright color, modern materials, and whimsic
There were dozens of sketch models produced and over 150 drawings.  The final three models explore conventional and unconventional packaging and "footprints." 
A slimline footprint with the motor and drive as part of the container.
A combination of packaging and styling features that would drive the final design direction.
Further development of the chosen styling direction.  The initial elements are beginning to develop in this sketch with ergonomic concerns to be addressed at a later date.
Styling exercise and planning for canson drawing.  
A conceptual sketch as the final dimensions were drafted and frozen into place.
This canson drawing is over 3 feet long and demonstrates the features of the food processor. It was a key exercise in developing the final styling for the end product.
The finished product in a view that displays all of the sharklike elements. The handle and container top mimic fins and the controls, now mounted high and within easy reach, gain functionality and mimic an eye from side profile.  The "gills" pr
Close up shot of the functional heat extraction "gills."
3/4 view shows more elements of the low-profile design and full volumes used to carry out the styling theme.
All components prepped for primer.  
Primered and prepped for paint. A two stage base coat and clear coat was used. 
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